Okay, so you've taken the plunge and engaged a professional graphic designer. Now, this second step is probably one of the most important - WRITE A CLEAR DESIGN BRIEF. The more detail you can put in your design brief, the better. Include your company background and be clear on your objectives. Target audience and timelines are essential and some design examples will also help. This way, any issues can be discussed before the d...
Don't do it yourself. You wouldn't attempt to fix your car's air conditioning so why try to design something yourself? In the long run, you'll save time and money investing in the services of a professional graphic designer. Not only will they do it in half the time but will also create the artwork in the correct format for which it is intended.
Colour is the catalyst that can spark the sale, define the space and create the magic and the mood. When designing any product, knowing what colors to use is critical to your success. The choice is yours.
Involve your graphic designer at the beginning of projects, not half way through. Your designer can contribute new ideas from a different perspective and will also be aware of new and emerging design trends that can put you ahead of the rest.